Hotusa Hotel Group
ITB Berlin Pavilion
In 2020, the Hotusa Group selected a number of studios and agencies to rethink the brand’s pavilion at ITB Berlin, one of the world’s largest tourism trade fairs. The intention was to represent the brand values and the cozy, modern atmosphere of its hotels.
The proposal was inspired by the reception of one of their high-class hotels. Through the use of noble materials, designer furniture, warm colors, and thoughtful lighting, the aim is to represent the high quality and modernity of the different hotel lines that make up the group.
The organization of the space is carried out by introducing a central volume as a reception area, which includes the warehouse and the technical components of the pavilion. This volume divides the space into two areas, one for private meetings and the other for public meetings and welcoming visitors. Outside, the high porticos and the wooden canopies make this pavilion stand out from the rest of the fair’s participants.
Unfortunately, the covid’s arrival in 2020 did not allow the fair to take place.
Client Hotusa Group / Year 2020 / Location Berlin / Type Temporary architecture / Status Pitch