Spielraum is a new series of events in Amsterdam offering one of the first techno music queer parties in the city. As its name suggests, our clients wanted to create an open and playful space, where freedom and happiness are combined with the roughness and darkness of techno music. Working with this premise, we designed the brand imagery and logo inspired by the colorful disco parties from the late 70s and the starkness of the tron movement of the 80s. Besides of that, we played with marble figures, becoming part of the logo in order to represent the power and heaviness of techno music.
Client Spielraum / Year 2017 / Status WIP